Research & Converge
We converged with our research of the new candidates for heading and body typefaces. We did many rounds of voting to narrow down to our typeface pair, Sora and DM Sans.
Final Typeface
We chose Sora as our new heading typeface. The playful curvature of its letterforms invoked the friendly and inviting personality of MeaningfulWork.
DM Sans was chosen for the body typeface as its geometric, sans serif characteristics made it especially legible in small text sizes.
The two typefaces’ matching X-height also make them a visually comparable.
Creating & Documenting Text Styles
Once the typefaces were chosen, we looked at different variations of text styles (such as headings, subheadings, body, labels, etc.) used in previous wireframes to determine the Figma text styles we need to define. We documented the specs (font weight, font size, leading, etc.) of the text styles for mobile and desktop breakpoints and created Figma text styles for designers to use.
Color Research
From the UI audit, we saw a need to document 3 different color groups: primary, neutral, and alert.
To account for flexibility while designing for different states, we defined the tones and shades of each color ranging from 0 (Lightest) to 1000 (Darkest). This was also useful when I was creating the brand icons and illustrations as it reduced ambiguity when selecting colors.