Considering the highly digitized and chaotic modern lifestyle, I wanted to develop a magazine that relieves today's distressed readers by featuring inspiring stories from all around the globe that captures picturesque views and authenticity of various ways of living.
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After much trial, I chose the name ‘Liven’ to depict the ‘livened-up’ or rejuvenated feeling the audience will hopefully experience after reading the magazine. The name’s broader association with the word ‘life’ suits the content that Liven presents, which unveils various lifestyles and customs of people. The word’s positive connotation also allures the readers to anticipate lively, freeing, and pleasant content from the magazine.